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E-Marketing |
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The Internet has begun to rival television for reaching the largest markets at the best value. One can buy more "reach" online through Yahoo, AOL, and MSN than through any other medium. If you target some of the larger trafficked websites, you can literally reach 80% of the online viewers. This is about 60% of all households. This is an amazing figure when you compare the costs to those of television advertising.
The Neilsen ratings gave television advertising a black eye in 2003 when they reported that the 18 to 34 year old age group had left the viewing audience. Corporations immediately went on the offensive asking why should they be paying millions for television advertising when, "Elvis has left the building." More appropriately, what they should have been asking was, "Where did Elvis go?"
Elvis went to the Internet, and Elvis can be reached through a powerful form of advertising called "Interactive Marketing."
Interactive Marketing
Interactive marketing should be be designed into everything you present online. Unless your potential customer is moved to take action, your website, your news releases, and whatever else you are placing in front of them is destined to R.I.P. in their "Bookmark Boneyard."
7th Stream specializes in it's own form of interactive marketing. We create "Igrams" (pron..eye-grams) that are compelling, informative, and targeted. These Igrams are designed to give online audiences exactly what they are requesting — information or entertainment with suggestions about products they should use to accomplish their goals.
Igrams are exactly what the internet has been waiting for. They are a new vehicle to reach specific markets looking for specific information. Now it's up to you to move your information to the first pages of the search engines with this powerful technology.
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